As a graphic designer, David has extensive experience in all facets of the design practice, specializing in high-end print design. Self-motivated with a curious mind and entrepreneurial spirit, his work extends into sculpture, furniture, and art object design.
Design disciplines include:
Identity systems, brand development, book covers, textbook design, publication design, print communication, logos, annual reports, packaging, and web/interactive.
Select Clients
Choreo Collective, Crane & Co., Cushman & Wakefield, DiSalvo Contracting, Haskell Jewels, KEEN/MIDA, Lawton Mull, McAfee, S. Lee Wright, Sophia Institute Press, TAN Books
Select Agency Affiliated Clients
eBay, Skype, Target, Nexxus, St. Ives, Judith Leiber, Shiseido, Bed Bath & Beyond, Jantzen, OshKosh, World Music Institute, Legg Mason Investment Counsel, Better Business Bureau
Press
“David Ferris—Graphic Designer Profile,” Grafik Tasarim, no. 48: 20-29.
Regarding Graphic Design (from Grafik Tasarim article)
Generally speaking, when commissioned to resolve a particular design challenge, I first establish a clear understanding of the boundaries I am to work within. I often find this to be the most interesting part of the design process because what a client might think they need often develops into something more, or entirely different then what they first thought they needed.
Once that understanding is achieved, I then whittle all the content I am working with down to the most essential idea or inherent value of the subject. The resulting concept will become the foundation of my design solution. In resolving the design aspects of a concept, my intention has more to do with respecting the established guidelines and intended audience rather than any personal style or artistic whim. I believe a designer should be able to offer a solution that is most appropriate for the client’s needs, regardless of the fashion in which it requires.
I believe a good designer can be a valuable strategic partner with his or her client. But clients don’t always have that understanding. So I feel it is the designers responsibility to educate new clients on the added value we as designers can bring to the table. A designer’s intuition and talent can be a vital asset to any company or individual, as well as to society as a whole. I find the idea that a designer is someone who knows the latest computer programs to be very unfortunate for the design profession, and for its clients. By nature, I believe a good designer is a thinker and an inventor. What the assignment may be is irrelevant. Good designers are intuitive, and can offer unique ideas to any given challenge.
Recognition
GRAPHIS Design Annual
PRINT’s Regional Design Annual
HOW International Design Annual
GRAPHIS Logo Design Annual
PRINT’s Best Logos & Symbols
Neenah Paper’s PAPERWORKS, Silver
Choi’s Gallery Magazine
American Corporate Identity
AAMC Award of Excellence, Branding
CASE/UCDA, Publications, Bronze Medal
