MIDA Identity System

MIDA helps marketing managers discern the best way to invest their marketing capital. This is achieved through a specialized approach of combining human intuition and hard data analysis. The “M” in the logo doubles as the Greek letter sigma, giving a nod to math and statistics, which is an integral part of the business.

The following screen shots are from a web-based application I, along with a talented group of developers, created for MIDA. This tool allows marketing managers to explore and compare different scenarios of metrics and charts to gain a better understand of possible investment outcomes. Through a specialized approach of combining human intuition and hard data analysis, this application helps marketing managers discern the best way to invest their marketing capital.

The following screen shot is a close-up of intuitive, tab inspired drop down navigation and abacus inspired horizontal slider selectors.

The following screen shot is a close-up of user interactive drag and drop functionality.